New Carlisle City Rebrand

I chose to rebrand New Carlisle because it’s my hometown, and I understand its character. The original

logo felt cluttered, so I simplified it by placing the city name on an arrowhead, symbolizing both the town’s

history and school spirit for the Arrows. I used a rustic, western-inspired color palette and typography to

reflect its small-town charm while blending tradition with a modern touch.